Does any industry face a more complex audience journey and marketing sales process than B2B technology? Consider the number of people who influence a sale, the length of the decision-making cycle, the competing interests of the people who purchase, implement, manage, and use the technology. It’s a lot meaningful content here. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
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Does any industry face a more complex audience journey and marketing sales process than B2B technology.